Authorized Willow Tree^® Dealership Policy

In order to purchase the Willow Tree^® line, a retailer must be approved as an Authorized Willow Tree^® Dealer. This is done by meeting with a local DEMDACO Territory Manager. Once approved, the Territory Manager sends in the opening order and facilitates setting up the account.

We do not fulfill orders for sales of our products on third-party seller websites. This is part of our internal, unilateral effort to provide support for our independent brick and mortar retailers and preserves the integrity of the Willow Tree^® brand. Third-party e-commerce websites are those that offer products from multiple sellers. Examples include Amazon, eBay, and WalMart.com. Websites owned and operated by a single retailer are not considered third-party and would not be restricted by this policy, but you must receive explicit written permission* from DEMDACO to sell Willow Tree^® products on your own retail website.

Request to Sell Willow Tree^® Online

You must receive explicit written permission from DEMDACO to sell Willow Tree^® products on your own retail website.

If you are selling on the internet without permission, future shipments will be jeopardized. We will only ship orders intended for sale to retailers with verified brick-and-mortar retail locations. If you need assistance, email WillowTreeApproval@demdaco.com.

DEMDACO does not, and never will, seek any agreement from an Authorized Willow Tree^® Dealer that sets minimum resale prices...

Willow Tree^® Graphic Standards for DEMDACO Authorized Retailers

As an authorized retailer with DEMDACO, you are required to apply Willow Tree^® brand graphic standards to your retail advertising and marketing materials in both print and electronic media.

By adhering to these standards, you protect and strengthen the Willow Tree brand identity, and provide consumers with assurance that their purchase is an authentic Willow Tree product.

1. Willow Tree^® brand and logos
   1. Willow Tree trademarks, logo and copyrights are the intellectual property of Susan Lordi...
   2. The Willow Tree logo consists of the graphic image of a willow tree...
   3. Maintain the logo in its original form...
2. Authorized Use of Willow Tree^® logos and images
   1. As part of our Authorized Willow Tree^® Dealership Policy...
   2. It is in violation for retailers to use the words 'Willow Tree' as your retail domain name...

Thank you for adhering to these guidelines. Consistent graphics will help strengthen the Willow Tree brand, improve customer recognition, and ultimately, increase sales.

If you have any questions regarding Willow Tree^® Graphic Standards, we would be happy to answer them. Please contact:

DEMDACO

Attention: Sales & Marketing

5000 W. 134th Street

Leawood, KS 66209

Phone: 913.402.6800

Toll-free: 888.336.3226

Fax: 913.685.8326

www.DEMDACOretailers.com