Mother's Day Retailer Success Kit
Top Picks for Mother's Day Gifts
The DEMDACO Product Development team frequently conducts research — surveying nearly 4,000 women per product cycle — to learn more about which gift concepts resonate the most with consumers and why. We can use this information to find out what moms want and how to find the perfect Mother’s Day gifts. Mothers love receiving artful pieces that bring daily inspiration; beautiful things, such as those related to nature; and gifts with meaningful sentiments and soothing colors. Moms also want gifts that provide experiences and that they can have a long time.
Heartwarming
Nearly 80 percent of women expressed interest in items from our new Warm Heart collection, which comes packaged for deeply meaningful giving — in a soft bag perfect for adding special treats. Just add her favorite candy and a gift card to give as a special and customized gift. Plus, holding a hot beverage in both hands is a ritual of calm that many embrace.
Willow Tree® by Susan Lordi
Consistently ranked number one for Mother’s Day gifts, our Willow Tree collection of figurative sculptures are perennial top sellers. Artist Susan Lordi’s work celebrates family and relationships — topics that speak to a mother’s heart. Expression is revealed through gestures only... a tilt of the head, placement of the hands, a turn of the body.
The Beauty of Nature
Products featuring the vibrant watercolor work of Dean Crouser are highly-rated for how they appeal to women. His mugs, vases and tea sets are especially top picks for Mom — he captures nature’s beauty in the best light. It’s not just the beautiful depiction of nature, but the meaning behind the artwork. The symbolism of a butterfly or even a Cardinal can mean so much to a mother, and these pieces let her to showcase them around the home.
Time Together
Moms enjoy gifts that bring them closer to their children and allow them to spend more time together. The Cuddle Moments collection of blankets are proven sellers for their ability to make memories from afternoons snuggled on the couch with loved ones. And more that 60 percent of those surveyed said they would purchase one. Each features a sewn-in tag with a sweet sentiment about those special moments, cuddled together.
Social Media Calendar
Social media editorial calendars are spreadsheets or apps used to schedule social posts in advance. They’re also used to plan when and which content will be shared, manage campaigns, and track deadlines. Use this downloadable Social Media Calendar to plan your social media posts throughout April and May to maintain a steady stream of content for your audience.
Provide Free, Fresh Flowers
One way to get your customers in the spirit for spring and Mother’s Day is to offer fresh flowers at the checkout counter. Contact a wholesale flower distributor or local flower shop about buying in bulk and give a fresh flower away with every purchase, or no purchase at all. They don’t need to be anything fancy, just something to add a pop of color to your customers’ day. Maybe they’ll pass it on to a loved one, but they’ll definitely remember you for it.
