Ideas for Increasing Holiday Foot Traffic
More than 90 percent of retail sales occur in brick-and-mortar stores, and DEMDACO customers are especially fond of browsing an unexpected variety of thoughtful gift options for friends and loved ones in warm and inviting gift shops. Here are some ideas for boosting foot traffic, and getting shoppers to stay longer this holiday season:
Amenities
- Offer amenities to create a more comfortable environment where customers will enjoy spending time.
- A fun zone with activities, books and toys will keep children occupied while parents shop.
- Offer phone charging stations
- Create an area where shopping companions can relax. Free wi-fi and other entertainment amenities will also increase the amount of time both of them spend in your store.
- Provide refreshments such as water and coffee, or even wine (if legal); warm cookies not only smell good but keep customers from shopping on an empty stomach. Other snacks are good too—especially if pairs with a featured kitchen or home entertaining product.
Host an Event
Hosting events is one of the best ways to get shoppers in your store—they offer experiences customers won't find online or in other places. Partner with brands, experts, and artists to create engaging and memorable activities. It could be a designer showcase, a talk by a local artisan, or even a fundraiser.
This draws traffic with something that not all gift shops do and puts like-minded people together in a social environment. It also increases your fan-base and relationships with individuals in your community. Offer product specials and refreshments at events and be sure to promote them online and with window displays.
A fun DEMDACO product to feature and demo is the popular Kitchen Boa®, a stylish and functional kitchen item. Bring a local chef to present cooking demonstrations and show how useful the Boa can be in the kitchen. Contact your TM for other DEMDACO products that are best-suited for in-store events.
