Social Media Tactics to Drive Online Sales (And Bonus Tips You’ll Love)

Tactics to Drive Online Sales (And Bonus Tips You’ll Love)

Posted April 10th, 2025

Hey there, retail rockstars!

 

If you’ve got shelves stocked with DEMDACO’s heartfelt, gift-worthy goodness — from Willow Tree figurines to cuddly soft plush to the prettiest home accents — then it’s time to shout it from the virtual rooftops! Whether your customers are scrolling, clicking or inbox lurking, we’re breaking down exactly how to use social media, email marketing and PPC ads to boost your DEMDACO product sales online. (Bonus: this blog is packed with search-friendly ideas Google loves.)

 

Why Promote DEMDACO Online?

Because your customers are already there. They’re on Instagram at midnight, saving gift ideas on Pinterest during lunch and reading emails with one eye open before coffee. DEMDACO products are made for these moments — with warmth, comfort and heartfelt connection built right in.

SEO Goldmine
Help Google find your stuff with keywords like:

Social Media Tactics That Actually Work

  1. Create “Giftable Moments” Posts

People aren’t just buying products — they’re buying moments. Snap photos or videos of your DEMDACO products in real-life scenes:

  • Willow Tree figurines on a mantle with soft lighting

  • A Giving Bear cuddled up in a child’s arms

  • A DEMDACO candle glowing during a cozy night in

Caption idea: “Need a gift that gives a warm hug? Our Giving Bear is basically a plush therapist. 🧸💛 #GiftIdeasForHer #DemdacoLove”

SEO-friendly hashtags: #SentimentalGifts #WillowTreeFigurines #CozyGiftIdeas

  1. Use Reels and TikToks (Yes, You Can Do It!)

Even a 10-second “unboxing” video or “gift guide” clip can work wonders. Try pairing your DEMDACO products with trending sounds or holiday themes.

Video idea: “3 Meaningful Gifts Under $40 – All Available in Our Shop!”

  1. Run a DEMDACO Giveaway

Nothing says “scroll-stopper” like a freebie. Partner with other small businesses or go solo and give away a popular DEMDACO item.

Sample caption: “GIVEAWAY TIME! Win a Willow Tree figurine that’ll melt hearts. To enter: like, follow and tag a friend who gives the best hugs. 💕 #WinWithUs #DemdacoGifts”

Email Marketing That Converts

Emails are like little love notes to your customers — so make them count.

  1. Segmented Gift Guides

Send emails with subject lines like:
💌 “Top 5 Sentimental Gifts for Mother’s Day”
🎁 “These Cozy Gifts Are Flying Off Our Shelves!”

Include DEMDACO products front and center with beautiful photos and easy “Shop Now” buttons.

  1. Sneak Peeks and Storytelling

Share the stories behind DEMDACO’s pieces. Customers connect with emotion, not just a price tag!

Email snippet: “Crafted with care and meaning, every DEMDACO gift tells a story. Like our 'Angel of Mine' figurine — perfect for new moms who deserve the world. 💖” 

PPC Ads That Don’t Waste Your Budget

Pay-per-click can be powerful — when it’s done right. Here’s how to make the most of your DEMDACO inventory:

  1. Use Specific, Long-Tail Keywords

Skip the generic. Try:

  • “Willow Tree angel figurine for sympathy gift”

  • “DEMDACO Giving Bear for baby shower”

  • “Comfort gifts for grief and loss”

 

  1. Create Seasonal Ad Sets

Match your campaigns to gifting seasons like:

  • Mother’s Day

  • Graduation

  • Christmas

  • Baby showers

  • Sympathy and remembrance

Include emotional hooks like: “Give a Gift That Says, ‘I’m Here for You.’”

Final Tips for DEMDACO Online Success

  • Pin regularly on Pinterest with keywords like “unique gift for friend” or “home décor that brings comfort”

  • Encourage reviews and user-generated content with a simple ask in your packaging or email

  • Use lifestyle imagery that makes people feel something

 

Ready to Boost DEMDACO Sales Like a Boss?

Whether you're just starting your online journey or already killing it with clicks and conversions, DEMDACO products are your secret weapon. All it takes is the right message, the right platform and a little digital magic. Need marketing support or product images? We’ve got you. Sign in to your DEMDACO Retailers' account and check out our Marketing Tools page — we’re here to help you grow!

About the Author

Ann-Marie Pros | Content Writer

Ann-Marie Pros graduated from Benedictine College in 2019 with a Bachelor of Arts in Journalism and Mass Communications. She currently serves as a Content Writer for DEMDACO and has been with the company since 2020. Her work has been featured by The Circuit, KAIR Radio, The Odyssey Online and many other organizations.