Ok, let's chat about cross merchandising.
We think that term sounds a little intimidating. So what do you say we put a creative spin on it? Really cross merchandising is just designing a display. If you're designing a jewelry display, a baby stand or a serveware display, all you have to do is set the scene.
Let's look at these examples more in-depth.
Ways to Cross Merchandise Jewelry
Think about your dresser; what do you have on it? Obviously your bracelets, earrings and necklaces, but then you probably have a trinket tray to keep them organized, or maybe a treasure keeper. Nearby you may have a shawl that's your go-to or a pouch you carefully plop your jewelry into, so they're ready for your next adventure. It's simply setting the scene.
Ways to Cross Merchandise Baby
For this example, all you have to do it decorate a nursery! What are your must-haves for a baby's nursery? Stuffed animals, blankets, bibs, activity toys and soft books, rattles and teethers and maybe a picture frame or three, to personalize this space with a lot of love. Voila! There you have it. You've set the scene.
Ways to Cross Merchandise Serveware
This one may be a little tricky as setting a tablescape can be a balancing act of functional yet fun. Let's start with the basics, that are an absolute need: platters, plates, a pitcher, drinkware, napkins and table linens, barware and bowls. Then you can fill in the empty spaces with 'fluff'. Maybe a vase or two, some candles and/or candle holders, a faux plant ... and maybe have a kitchen towel on hand in case an accidental spill happens. Picture yourself in the scene.
Don't be intimidated by designing a display for your store. Just create a check list of what you would want to see in that scene and go through your list one by one. And there you have it!
