Holiday Store Prep Ideas

The holidays are coming! 

With consumers shopping earlier than ever, prepping your store, inventory and staff can't begin too early. 

Research shows that 29% of shoppers plan to spend more than last year, with more people purchasing from Thanksgiving through Cyber Monday. 46% plan to start their shopping earlier than usual due to increased concerns about availability of product and shipping delays.

Help customers navigate their holiday shopping by offering various gift guides:

• By price: under $30, under $50, under $100
• By recipient: gifts for him, gifts for her, gifts for teachers
• By interest: pets, coffee, gardening, cooking/baking, entertaining
• By events: holiday engagements
• Ornaments with significance: personalized, first Christmas
• Stocking stuffers

We also recommend having these bestselling products on your shelves!

• Nativity
• The Three Wisemen
• Metal Star Backdrop
• Zampognaro
• By my side
• Cream, Pink, Taupe Giving Heart
• Taupe, Cream, Sage, Charcoal Giving Shawl
• Ceramic Bread Basket
• Giving Bear
• Ceramic Family Dish

Zakk, our Merchandising Manager, offers a few display tips and tricks just for you!

"When crafting a holiday display, think in layers utilizing platforms or even stacking furniture to get product at eye level. When decorating Christmas trees, I tend to use shorter trees and put them in urns or on tabletops. This allows me to use fewer ornaments so that I can back-stock and elevate the tree both physically and aesthetically.

When you are planning displays, don’t forget to look up… We leave a good deal of retail space behind when we don’t utilize the ceiling. Hang holiday garlands from hooks and display over-sized ornaments. Recently, I was having trouble displaying DEMDACO’s “Old Saint Knickers game due to its size. In the end, I hung it using monofilament from the ceiling above other games easily highlighting it as a holiday best seller.

If you are selling holiday fragrance, namely the ornament diffuser or the holiday Giving Candles, make sure you are using the fragrance in the store. Burn a tester candle near your cash wrap station or display the ornament using the essential oils. Utilizing a tester gives the customer an immersive experience that allows them to see how a fragrance will feel when they get it home. These make for great add-on purchases."

Shop more holiday decorations! 

Don't forget to follow us on social: Instagram and Facebook. 

Source:

Insider Intelligence. "US Holiday 2021 Review and Holiday 2022 Preview." https://www.insiderintelligence.com/content/us-hol... 28. Sept. 2022.