Crafting modern, minimalistic products, Natalie Ard started her creative journey after becoming a mom. Natalie always had an artistic side, but it wasn’t until after she had kids that she viewed the world of books, games and toys differently. “I hope

the simplicity encourages kids to use their imagination, for example: I don’t often include facial details on my characters. I hope the child will fill in the blank,” Natalie states. She currently lives with her husband, three kids and their various

pets, such as Tucker, the family dog, and chickens.