We at DEMDACO are ecstatic to announce our new, luxury MARIL™ fragrance line. 
Each of these exclusive fragrances has been masterfully crafted to provide an exceptional scent experience. The MARIL™ Promise ensures that every product will fill the room with fragrance – or we will replace it.
MARIL™ is inspired by goodness. It comes to life through immersive, engaging and unmatched fragrances that create a good-feeling, room-filling scent experience that calms the soul, evokes favorite memories and refreshes the spirit.
A few of our curated scents:
Vetiver + Timur Pepper
Fresh Cut Flowers
Rose + Leather
Himalayan Citrus
From partnerships with internationally renowned fragrance houses and manufactured in the USA – to ethically sourced, sustainably harvested ingredients and environmentally responsible materials – MARIL™ was thoughtfully and intentionally created to deliver a more perfect sensory experience.
“We are thrilled to deliver an industry leading fragrance line to consumers,” said Peter Friedmann, Vice President of Product and Marketing. “Every detail was addressed to ensure we delight everyone who encounters the brand. We have passionately created candles, oils and melts that are quite special and unique. DEMDACO stands by this statement and that is why we created the MARIL™ Promise.”
MARIL™ is available in six product formats: poured candles, wax melts, ultrasonic diffuser oils, two different sizes of travel candles and testers (over 50+ skus). The products were purposefully designed for every shopper. All of our fragrances are available to order in every format we offer.
When showcasing these luxury scents, it's important to use your testers well. Having in-store candle testers in your merchandising display has been proven to be the #1 way shoppers discover a fragrance and the single most important tactic you can use to increase sales. Testers are also the most effective way to share new MARIL™ fragrances with customers already familiar with the brand.
Tester Tips & Tricks:
- Make lighting a tester a part of your everyday routine.
- Always have TWO SETS of testers for each fragrance – keeping one set unlit to feature in your display. Light the second set, in-store, for shoppers to experience.
- Any time you receive new/fresh testers, put those in the display and use the existing testers as the ones you light.
- Rotate the fragrances you burn every day, especially on high traffic days. Never burn the same fragrance two days in a row.
- Create vignetted “Fragrance of the Day” displays to maximize sales of all fragrance formats.
- Use more than one tester or melt throughout the store.
Interested in becoming a MARIL™ retailer? To get started, we’d like to connect you with your local DEMDACO Territory Manager so they can learn more about your business and share what makes MARIL™ unique.
Learn more about the various scents, formats and coming-to-be of all things MARIL™.
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