Everyone is shopping on social media these days. We turn to various platforms to not only get inspired for our next purchase, but to learn more about the item itself.
One way customers can learn more about your products is through a 'livestream.' This event is basically a real-time video group chat where viewers can interact with you while you showcase the products.
Here are a few tips and tricks on how to run a successful livestream, as well as step-by-step guides for each social platform that will get you started on the right track!
How To Facebook Instructions:
- Open the Facebook app and navigate to your Page
- Tap "Create Post"
- Tap "Live Video"
- Decide if you want to film with your phone vertical or horizontal
- Add a description, so viewers will know what your livestream is about before joining
- Tap "Go Live"
- Say 'hi' to anyone who joins and encourage them to ask questions in the comments
- Stay live for 10-30 minutes sharing products, stories, etc.
- Tap "End" when you're done
How To Instagram Instructions:
- Open the Instagram app
- On the homepage, tap the blue plus sign in the top left corner to add to Your Story
- Tap your camera
- Double tap the screen to switch to front-facing camera if you would like
- At the bottom of the screen, scroll over to "live"
- Tap the white button in the middle of your screen to go live
Tips & Tricks:
1. Good lighting is key! Sit in front of a window for easy, natural light, or there are a bunch of affordable ring lights on Amazon.
2. Don’t stress! The beauty of livestreams is that they’re meant to be authentic, so if things aren’t going seamlessly, don’t fret.
3. Keep an eye on the comments and respond to their questions live if you can! Also, shout out people who join — it makes them feel special.
Don't forget to follow us on social to stay up-to-date on trends, products and more: Instagram & Facebook!
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