The holidays are coming!
With consumers shopping earlier than ever, prepping your store, inventory and staff can't begin too early.
Research shows that 29% of shoppers plan to spend more than last year, with more people purchasing from Thanksgiving through Cyber Monday. 46% plan to start their shopping earlier than usual due to increased concerns about availability of product and shipping delays.
Help customers navigate their holiday shopping by offering various gift guides:
- By price: under $30, under $50, under $100
- By recipient: gifts for him, gifts for her, gifts for teachers
- By interest: pets, coffee, gardening, cooking/baking, entertaining
- By events: holiday engagements
- Ornaments with significance: personalized, first Christmas
- Stocking stuffers
We also recommend having these bestselling products on your shelves!
Zakk, our Merchandising Manager, offers a few display tips and tricks just for you!
"When crafting a holiday display, think in layers utilizing platforms or even stacking furniture to get product at eye level. When decorating Christmas trees, I tend to use shorter trees and put them in urns or on tabletops. This allows me to use fewer ornaments so that I can back-stock and elevate the tree both physically and aesthetically.
When you are planning displays, don’t forget to look up… We leave a good deal of retail space behind when we don’t utilize the ceiling. Hang holiday garlands from hooks and display over-sized ornaments. Recently, I was having trouble displaying DEMDACO’s “Old Saint Knickers game due to its size. In the end, I hung it using monofilament from the ceiling above other games easily highlighting it as a holiday best seller.
If you are selling holiday fragrance, namely the ornament diffuser or the holiday Giving Candles, make sure you are using the fragrance in the store. Burn a tester candle near your cash wrap station or display the ornament using the essential oils. Utilizing a tester gives the customer an immersive experience that allows them to see how a fragrance will feel when they get it home. These make for great add-on purchases."
Shop more holiday decorations!
Don't forget to follow us on social: Instagram and Facebook.
Source:
Insider Intelligence. "US Holiday 2021 Review and Holiday 2022 Preview." https://www.insiderintelligence.com/content/us-hol... 28. Sept. 2022.
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