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DYK: Insights from Our Retail Test Store

Posted May 11th 2021

In spring of 2020, our Kansas City, Kansas retail store opened. 

This store is a tool for research and category development. Here is the latest data to share out with you, our retail partners!

Share a Product’s Story

We create items with a purpose, and that purpose makes the gift even better! Encourage your employees to choose their favorite gifts in each department. If they’re excited about a product, the customer is more likely to get excited too. Statistics show that women want to know the ‘why’ behind a product. Knowing a product’s ‘why' could make or break a sale. 

Storytelling takes time, we understand. If you’re not able to talk with every customer, let our signage/POP signs visually tell the story for you.

Telling a product’s story increases its perceived value. Since they now understand the ‘why’ behind creating the item and the story behind it, their attachment to the product has deeper roots than just, ‘Oh, this gift is nice.”

What’s Selling

We’ve also learned which of our products sell best in-store. Our current top performers are:

1.Giving Bear

2.Giving Heart Bracelet

3.Acacia Wood Serve & Cut Large Board

4.Jewel Hummingbird Large Wall Art

5.Blush Prayer Shrobe - Love

6.Large Ceramic Bread Basket with Towel

TIP: Do you have products that need a boost? Try moving them to the front of your store. Placement can make all the difference!

Building Our Brand

DEMDACO offers heartfelt gifts for all occasions. Here’s what consumer are saying:

Debra said, “I found many gifts for special occasions with meaning!”

Oliva said, “Around every corner was more amazing and something everyone will love! I can’t wait to see what else comes in!”

Amelia said, “All their products are truly meaningful and authentic!”

Make It Local

Partner with local companies to provide consumers great customer service. We offer a local company’s coffee blends which pairs wonderfully with our coffee mugs and accessories. These options give consumers a pleasant and easy gifting experience with items that make fun gift bundles!

We look forward to gaining more insights in the coming months. Stay tuned for quarterly updates!

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