2023 Marketing Campaign Results
Santa’s Kindness Ornament generated more than 40 million impressions through marketing
efforts.
90% of all Santa’s Kindness Ornaments were sold through independent and specialty retail
stores.
#SantasKindnessOrnament generated thousands of mentions across all social media platforms,
including Facebook, Pinterest, TikTok and Instagram.
Santa’s Kindness Ornament doubled the average consumer engagement rate on social media.